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Hello Friends & Members of SWPA! |
Oh my… We are back with our monthly newsletter where we will update you on all the exciting news in the sexual wellness industry, our progress at SWPA, ways you can take part, industry events, resources, and more. |
What's Been Happening? SWPA Board Members at Xbiz Europa Awards |
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SWPA board members Meghan Lyon and Sara Ramirez had a great time celebrating at the Xbiz Europa Awards in Amsterdam… “Against the starlit backdrop of Dutch architecture threaded with rippling canals, the glassy Theater Amsterdam sparkled with the reflections of lined-up superstars, fantasy-made-flesh creators and luminary execs. Dressed to the nines, the jovial masses cavorted excitedly, thrilled to share such a special evening with equally special company…”--Alejandro Freixes article via Xbiz.com.
Coming This Fall!
Fall is here already and with it, now is the time to get back into the grind, start planning for BFCM, fall/winter shows, and yes, Back to School! While back to school is a great time to offer specials to your customers, it is also a GREAT time for upgrading your skills, learning new things or relearning things you need to brush up on.
That’s why SWPA is now hosting an online Webinar Series as well as a Mentorship Program! Yippee!
Industry Workshops: SWPA Empowered!
Join SWPA Empowered as we invite industry guest experts to support and empower your professional education and business goals in numerous areas of specialization.
Upcoming Webinars:
Oct 17th, 2024 - Kim Airs (KimAirs.com)
Topic: Let's Deep Dive Into Pleasure Toys 🍆
Title: Things You Don’t Know About Sex Toys
Description: We've all listened to our fab road warriors when it comes to presenting their wares and now you'll learn even more. Without any brand affiliation, Kim will cover topics including creative ways to use products, the materials, all about lubes, and so much more. With 31 years in this wacky sex toy business, you'll definitely learn about something new!
Nov 21st, 2024 - Ken Herskovitz (Vibratex/Magic Wand)
Topic: Messaging & Communication 💋
Title: Finding the Right Words
Description: The Unique (and not so unique) challenges of Sexual Wellness marketing and communications. We'll talk about understanding your audience and the pillars of good messaging. This webinar is great for anyone looking to improve the way they present a brand, products, or services in the Sexual Wellness space.
More coming soon!
How to Take Part:
The webinars are open to everyone to watch LIVE, but SWPA Members will also be able to watch the recording by logging into our membership portal afterwards. There will also be a short interactive Q&A at the end of each webinar so you can ask the presenters questions.
We will be notifying everyone via our email newsletter a few days before the webinar, and also via our social media sites. So stay tuned for those emails and updates.
If you know someone who would like to watch the webinars, you can tell them to go to our website [www.swpafsc.org] and sign up for the newsletter at the bottom of the page so they can get a notification.
Mentorship Program:
We are delighted to offer our members the opportunity to participate in our mentorship program, designed to facilitate meaningful connections, professional growth, and knowledge exchange within the sexual wellness community. This program will be starting in this fall, so keep your eyes peeled for details! Contact us at swpamentorship@freespeechcoalition.com if you would like to become a mentor or mentee.
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Join a Committee
We are looking for members who would like to get more involved in SWPA and join one of our committees. This is your chance to help shape the future of our organization from the ground level and offer your input, experience, and expertise to our collective initiative.
Become a Guest on Our Webinar
Interested in leading an educational workshop and sharing your expertise? We are scheduling workshops now, and would love to add you to our industry experts list!
Become a Mentor!
Mentoring is important work and it can positively impact professional relationships, career development, goal setting, achievement, and networking opportunities by offering professional guidance to motivated individuals to gain valuable skills. If you’d like to become a mentor and share your expertise and guidance, let us know.
Write a Guest Post on Our Blog
We’d love you to share your expertise in a guest blog post on topics that would help other members B2B in the sexual wellness industry. This could include marketing outside the box, social media, retail knowledge, sales and promotions, branding, product development, getting influencers, small business success, how to work with sex educators and writers, new innovative products, sexual wellness industry trends, strategies for brick and mortar merchants, eCommerce, adult retail advertising, sex tech innovations, normalizing sexual health, navigating shadow-banning and erasure in the mainstream, visibility, and more. Got a hot topic not listed here? Let us know!
Sounds like something you want to do?
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FSC News: The Latest at FSC |
The Advocate: FSC Exec Director Alison Boden Champions Industry |
Image Credit: Xbiz
"Since Alison Boden took the reins of Free Speech Coalition (FSC) in early 2022, the organization has undergone a resurgence. Defending its members, sex workers, the adult industry and even society in general from threats to freedom of expression, FSC can now consistently be found on the front lines, battling with renewed zeal."--Gustavo Turner, Xbiz.com
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Member's Spotlight: Ann Houlihan
CEO CNVCOM LLC | Sextoy.com |
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Ann Houlihan joined the Sextoy.com parent company in 2010. She came with 20+ years of experience in Business Finance (COO) as well as SEC Compliance (CCO).
After stepping through the finance and operations roles at CNV, in 2017, she took the helm of CNVCOM as CEO.
Ann's motto is to be "Fluid and Flexible" accepting change easily and quickly. She knows staying open to new ideas and opportunities will keep the company growing. Keeping the existing customers engaged and satisfied means they will be back. Adding empowered team members to the mix means a powerful organization. |
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Sexual Wellness in the News |
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Image Credit: Lovehoney.com
"Meet Lovehoney's new 'sexual happiness A.I.ssistant', a first-of-its-kind AI advisor to help guide you on your personal journey of sexual exploration. You can ask an unlimited number of questions related to sex and the AI will provide 'personalised and completely discrete advice' based on Lovehoney's own expertise, 'eventually recommend shopping suggestions tailored to your preferences'."--Yahoo.com
"The allure of Alibaba and similar ecommerce platforms is undeniable: They offer a vast marketplace where businesses can access a plethora of products at seemingly unbeatable prices. For those in the pleasure industry, however, sourcing from these platforms can present numerous potential challenges and issues that may outweigh any cost savings."--Xbiz.com
Affiliate Partnerships Tips for Boosting Pleasure Brands' Digital Presence
"Navigating affiliate partnerships requires more than just signing up affiliates and hoping for the best! Below are some top tips to help you excel in this marketing field."--Xbiz.com
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More Sexual Wellness:
Image Credit: Netflix |
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And Don’t Forget to Like, Share, Comment!!!!
If you would like to support us on social media, please consider following our channels below so you don’t miss our updates and we will follow you back! And, if you love our posts, please like, share, and comment so we know what resonates with you most. We would also love to share your news, events, awards, blog posts, so don’t forget to tag us in your posts @SWPAFSC.
Our Social Channels:
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Special Member Sign up Deal:
Use Code WELCOME to get 2 Months FREE!
($100 instead of $120 per year)
Become a Member Today! |
The SWPA is a Division of FSC. |
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